Torton Bodies Ltd, a Midlands based mobile exhibition manufacturer, built the prestigious Coca Cola’s City Beats mobile exhibition unit, designed and commissioned by Line Up - the centre piece for the London 2012 Olympic Torch Relay City Celebrations.
The City Celebration roadshow visited 66 City Celebration venues over 70 days and covered 8000 miles. The custom built 11 metre artic transformed into a stage platform which incorporated an interactive touch screen games area whereby customers had the opportunity to create their own ‘Beat’ on 4 interactive pods which were then relayed via LED lights for playback on a large screen positioned behind the main sampling bar. Up to 20,000 samples of Coca-Cola were distributed daily. The unique design included arched fold out wings and canopy and access was via steps.
“We are delighted to have played a small part in the 2012 Olympics”, stated Clive Andrews, MD of Torton Bodies, “...and it was a pleasure to see our exhibition unit gain so much exposure throughout the summer”
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