IKEA, the iconic Swedish home furnishing company, is celebrating 25 years in the UK with a 25-day tour visiting 17 towns close to its stores. The tour started on Thursday 11th October and culminates at Warrington which was the first store opened in the UK.
Torton Bodies has provided the 7m exhibition trailer which incorporates: a showroom displaying 25 of IKEA’s iconic designs, a kids corner complete with blackboard and toys.There will be the opportunity to browse the latest products via iPad’s and a chance to participate in a game of ‘pass-the-parcel’ which obviously has 25 layers.
Laura Shroff, Primal PR stated “it is a fantastic opportunity to celebrate the influence IKEA has had on Britain’s households.We wish to thank our customers for shopping with us by creating a fun, birthday party atmosphere and we shall be handing out vouchers to be redeemed within the stores”
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